CREALOGIX presented their virtual banking app The ARCs at this year’s FinovateEurope in London. The virtual interface makes online banking into an interactive experience, bringing banks and customers closer together. The innovative application was honoured with the Best of Show Award, voted for by the FinovateEurope audience.
Over 1200 representatives from the FinTech industry were particularly won over by the pioneering virtual-reality technology; selecting The ARCs as Best of Show at FinovateEurope 2017 in London. The application is designed to assist banks to communicate with the next generation of tech savvy customer – specifically with Millennials and Generation Z. It is a playful combination of emotion, creativity and logic which takes a growing technology and uses it to encourage the younger generations to increase engagement with their finances. Customers can make their finances come alive. “Normally, online banking is a dry affair. Our technology, however, is an invitation to active discovery,” according to Marc Stähli, Head of Sales and CMO at CREALOGIX. The interface integrates seamlessly into banks’ digital banking platforms and provides added value to customers. With the app for Android and iOS, cash transactions can be followed via lines of vision and body movements. In addition, not only is there the possibility of calculating “what if” scenarios with intelligent algorithms, but also of experiencing these scenarios up-close. Data security is a top priority here. The ARCs operates with the common interfaces at both the bank and customer ends.
At the Finovate conference, the best innovations in the field of finance and banking technology are presented and awarded every year. CREALOGIX has previously qualified to participate in the innovation trade fair five times.
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